Another Coca-Cola ad, but not quite

I don’t know about you, but I love Coca-Cola ads because they are almost always different and creative. And this one is exactly that. Watch the video and I will give you my thoughts after the jump.




It makes you think about how you perceive people right? Now I saw some comments on that video like – “But they chose the most stereotypical looking people!”. And yes they did because, at the end of the day, this is still an ad. But it sticks to the point its trying to make perfectly. The tattooed guy that is interested in psychology and does TED Talks, the guy that looks like a businessman, but is in a heavy metal band and the one that I didn’t expect – the skydiver in a wheelchair. I know I’m guilty of having prejudice based on someone’s appearance, even though I have a tattoo (and plan on getting several more by the end of the year). The important question is – will you act differently? That doesn’t mean you have to change immediately, but rather make those baby steps towards improving.

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